Skip to learning content
Let's talk
Let's talk
05 09Follow the source. Question the claim.

GEO & AI Search.

Understand AI-powered discovery, examine the evidence and build a transparent observation plan.

Intermediate6 guided lessons1 final project
Start the first lessonFree to explore. No sign-up needed.
See what you’ll learn
Ivory source tablets connect specific fragments to a suspended violet answer sphere in an evidence observatory.
An answer is a starting point for a source check.

A clear learning sequenceThree phases. Two lessons each.

About 132 minutes30 min reading · ~102 min practice

Make something usefulFinish with your own reviewable project.

A skill you can put to work

Write a verifiable AI-search brief without inventing ranking rules.

A clear information brief

State the actual question and the facts it needs.

A source-and-claim map

Inspect which source supports which statement.

A bounded observation

Record conditions and limits without promising citations.

THE WORK, CONNECTED
Keep the claim connected to its evidence.
Keep the claim connected to its evidence.An illustrative source-review model. A visible citation is a route to inspect, rather than proof that every nearby claim is supported.

The curriculum

Your next six
useful steps.

Follow the sequence or return to a lesson whenever you need it. Read, try the task and check your reasoning.

Phase 1 · Lessons 1–2

Ground the brief

Define the terms and make information clear and verifiable.

LESSON 015 min read

What GEO Means and Where SEO Overlaps

Define the experience before the tactic

~12 min practiceOpen lesson
LESSON 025 min read

Make Information Clear and Verifiable

Make the subject explicit

~14 min practiceOpen lesson
Phase 2 · Lessons 3–4

Examine the answer

Inspect citations and distinguish the different AI experiences.

LESSON 035 min read

Understand AI Answers and Citations

Inspect the exact relationship

~16 min practiceOpen lesson
LESSON 045 min read

Separate ChatGPT, AI Overviews and Other Experiences

Name the product and the mode

~18 min practiceOpen lesson
Phase 3 · Lessons 5–6

Observe with care

Design a bounded test and separate observation from inference.

LESSON 055 min read

Create a Transparent AI Visibility Test

Define the observation set

~20 min practiceOpen lesson
LESSON 065 min read

Evaluate GEO Advice and Experiments

Identify the kind of evidence

~22 min practiceOpen lesson

Your final project · The evidence observatory

An evidence-first AI-search brief

Use a fictional business and five customer questions. Design better explanations and a bounded way to observe AI answers.

A silver source-linking instrument holds three ivory evidence fragments around a small violet glass lens.
A fictional brief.
A real chance to practice.

  1. A list of five questions and the actual information needed.

  2. A source-and-claim map for one answer.

  3. A repeated observation protocol with conditions and limitations.

Your project is yours to keep. Use the example to review your choices, then make it your own.

Find a project worksheet