09 09Make the next step feel obvious.

Website, UX & Conversion.

Clarify your message, plan a usable mobile journey and test whether the important information is easy to find.

Beginner6 guided lessons1 final project

Start the first lessonFree to explore. No sign-up needed.

See what you’ll learn

One visitor. A task they can finish.

A clear learning sequenceThree phases. Two lessons each.

About 138 minutes36 min reading · ~102 min practice

Make something usefulFinish with your own reviewable project.

A skill you can put to work

Write a compact website brief and a practical usability test.

A clear website brief

Give every page and section an information role.

A mobile task route

Connect the screens that serve one visitor goal.

A practical test

Watch what happens before deciding why.

**A visitor journey with a clear next step.**An illustrative task map. Define what someone needs to understand, choose and do, then observe whether the route works.

The curriculum

Your next six
useful steps.

Follow the sequence or return to a lesson whenever you need it. Read, try the task and check your reasoning.

Phase 1 · Lessons 1–2

Establish clarity and trust

Answer the opening questions with verifiable information.

LESSON 016 min read

Answer the Questions a Homepage Must Resolve

Answer the practical opening questions

~12 min practiceOpen lesson

LESSON 026 min read

Build Trust with Verifiable Information

Show information that can be checked

~14 min practiceOpen lesson

Phase 2 · Lessons 3–4

Plan the journey

Make the mobile route clear and brief the right content and images.

LESSON 036 min read

Create Clear Mobile Journeys

Plan the task in a few meaningful states

~16 min practiceOpen lesson

LESSON 046 min read

Write a Brief and Plan Useful Images

Define the project before the visual treatment

~18 min practiceOpen lesson

Phase 3 · Lessons 5–6

Test before you rebuild

Observe usability and decide between a focused fix and a redesign.

LESSON 056 min read

Test Usability and Accessibility Basics

Write a task without giving the route away

~20 min practiceOpen lesson

LESSON 066 min read

Choose Between a Small Fix and a Redesign

Define the problem in user terms

~22 min practiceOpen lesson

Your final project · The visitor-journey studio

A small website brief with a usable journey

Plan a fictional service website that lets a mobile visitor understand the offer and request an appointment.

Three ivory folded mobile journey cards with graphite task markers and one clear violet connecting ribbon. — A fictional brief.
**A real chance to practice.**

A homepage outline with clear information roles.
A three-screen mobile task and relevant shotlist.
A neutral usability-test task and observation sheet.

Your project is yours to keep. Use the example to review your choices, then make it your own.

Find a project worksheet