Lab 01
Search-intent workbench
Read a question. Choose a plausible user task. Compare the reasoning.
Open the lab ↗Make the idea tangible
A little practice.
A useful result.
Try the labs, keep a worksheet and make your next learning project easier to review.
Five small learning labs.
Lab 02
Page-audit exercise
Examine a fictional page and separate supported findings from assumptions.
Open the lab ↗Lab 03
Ads economics lab
Change budget, cost-per-click and conversion assumptions in a transparent model.
Open the lab ↗Lab 04
Prompt builder
Create a prompt with a clear task, source boundaries and review criteria.
Open the lab ↗Lab 05
Measurement diagnosis
Explain what changed in a small synthetic dataset and what you still need to check.
Open the lab ↗Worksheets you can keep.
Open formats. No sign-up. Use fictional or appropriately anonymized material.
CSV worksheet
Keyword & page map
Map a user question to one primary page and record the evidence.
Download worksheet ↓TXT worksheet
Content brief
Define the question, audience, evidence and job of each section.
Download worksheet ↓CSV worksheet
Audit priorities
Record a finding, affected URL, implementation owner and acceptance check.
Download worksheet ↓TXT worksheet
Paid search test plan
Plan a hypothetical campaign and document assumptions before any spending.
Download worksheet ↓TXT worksheet
Working prompt template
Specify context, material, format and how the output will be reviewed.
Download worksheet ↓CSV worksheet
Measurement plan
Connect a business question to a defined event and a validation step.
Download worksheet ↓