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04 09Make the details easy to find.

Local & Ecommerce Search.

Help customers find accurate local information and understand a store’s categories and products.

Beginner6 guided lessons1 final project
Start the first lessonFree to explore. No sign-up needed.
See what you’ll learn
An ivory corner shop connects to a silver customer route and three distinct sculptural products.
A place to visit. A product to understand.

A clear learning sequenceThree phases. Two lessons each.

About 138 minutes36 min reading · ~102 min practice

Make something usefulFinish with your own reviewable project.

A skill you can put to work

Design a useful page map for a local business or store.

Distinct page jobs

Know where a location, category or product belongs.

Helpful detail

List the information someone needs to decide.

A consistency check

Find missing or conflicting facts before they spread.

THE WORK, CONNECTED
Two journeys. Clear information at each step.
Two journeys. Clear information at each step.A local visit and a product choice need different details. This teaching map shows where the paths separate.

The curriculum

Your next six
useful steps.

Follow the sequence or return to a lesson whenever you need it. Read, try the task and check your reasoning.

Phase 1 · Lessons 1–2

Build a useful local presence

Connect business information with clear location and service pages.

LESSON 016 min read

Understand Local Search and Business Profiles

Represent the business truthfully

~12 min practiceOpen lesson
LESSON 026 min read

Build Useful Location and Service Pages

Identify the genuine local difference

~14 min practiceOpen lesson
Phase 2 · Lessons 3–4

Make information consistent

Review reputation signals and organize a store’s categories.

LESSON 036 min read

Reputation and Local Information Quality

Resolve the fact before copying it

~16 min practiceOpen lesson
LESSON 046 min read

Structure an Ecommerce Catalog

Group products by a real shopping task

~18 min practiceOpen lesson
Phase 3 · Lessons 5–6

Help people choose

Describe products and reason about variants and filters.

LESSON 056 min read

Create Helpful Product Information

Name the decision the information supports

~20 min practiceOpen lesson
LESSON 066 min read

Variants, Filters and Platform Boundaries

Separate an item choice from a browsing filter

~22 min practiceOpen lesson

Your final project · The customer-information studio

A customer-friendly local or store page map

Choose a fictional repair shop or a six-product kitchen store. Design the information people need before visiting, enquiring or choosing an item.

An ivory product-information stand with a violet glass sample vessel, a folded location card and a silver divider.
A fictional brief.
A real chance to practice.

  1. A map of locations or categories and their distinct jobs.

  2. One complete location information card or product information sheet.

  3. A plan for checking conflicting information.

Your project is yours to keep. Use the example to review your choices, then make it your own.

Find a project worksheet