01 09Make search make sense.

SEO Foundations.

Understand how search works, match pages to real questions, and turn findings into a useful plan.

Beginner6 guided lessons1 final project

Start the first lessonFree to explore. No sign-up needed.

See what you’ll learn

Different questions. A clearer route.

A clear learning sequenceThree phases. Two lessons each.

About 138 minutes36 min reading · ~102 min practice

Make something usefulFinish with your own reviewable project.

A skill you can put to work

Build a small SEO roadmap you can explain and review.

A question map

Group the customer tasks worth answering.

Clear page roles

Explain why each proposed page exists.

A useful roadmap

Prioritize work you can actually check.

**From a question to a useful page.**A learning model: start with the question, give the page a job, then choose a checkable next step.

The curriculum

Your next six
useful steps.

Follow the sequence or return to a lesson whenever you need it. Read, try the task and check your reasoning.

Phase 1 · Lessons 1–2

Understand the search

How pages are found, and what a person is trying to do.

LESSON 016 min read

How Search Finds and Organizes Pages

Separate the stages before choosing a fix

~12 min practiceOpen lesson

LESSON 026 min read

Search Intent Before Keywords

Translate a query into a user task

~14 min practiceOpen lesson

Phase 2 · Lessons 3–4

Give every page a job

Find useful questions and connect them to distinct pages.

LESSON 036 min read

Find Useful Keyword Opportunities

Collect language before judging opportunity

~16 min practiceOpen lesson

LESSON 046 min read

Map Topics to Pages

Group by the answer people need

~18 min practiceOpen lesson

Phase 3 · Lessons 5–6

Choose your next move

Compare channels and build a practical, reviewable roadmap.

LESSON 056 min read

SEO and Paid Search: Choose a Starting Point

Define what the channel must help you learn

~20 min practiceOpen lesson

LESSON 066 min read

Build a Practical SEO Roadmap

Write findings as observations

~22 min practiceOpen lesson

Your final project · The page-mapping studio

A page map for Harbor Workshop

Harbor Workshop is a fictional local repair business. It needs to explain tap repairs, planned maintenance and how to request an appointment.

A folded ivory site map with distinct violet destinations and a silver route marker. — A fictional brief.
**A real chance to practice.**

A list of customer questions grouped by intent.
One primary page for each distinct job, with a short reason.
Three prioritized tasks with an acceptance check.

Your project is yours to keep. Use the example to review your choices, then make it your own.

Find a project worksheet