A practical learning tool
Ads economics lab
Explore a budget scenario, understand the formulas and keep the assumptions visible.
Ads economics lab · Scenario calculator
200Modeled clicks
8Modeled conversions
$75Modeled cost per conversion
Clicks = budget ÷ CPC. Conversions = clicks × rate ÷ 100. Cost per conversion = budget ÷ conversions when conversions are greater than zero. Values can be fractional because this is a simplified planning model.
Your assumptions are not forecasts or live advertising data. A real auction, tracking gaps, lead quality and other costs can change the outcome. Nothing here creates or runs a campaign.