For a new page, begin with its purpose and the information a reader needs. Draft the search presentation, inspect the actual delivered HTML and check whether the links provide useful next steps. Add structured data when it describes real visible details, then validate the implementation.
For an existing page, work from the concern you can observe. Investigate an unintended restriction before rewriting a description. Inspect a destination before replacing its anchor. Keep factual review and business context alongside the automated findings. Our Technical SEO learning path provides a practical foundation for that process.
AI search adds another reason to make information accessible, clear and well supported. Google documents the same relevant search foundations for its AI features and does not require special AI markup. The readiness tool organizes those source observations; actual visibility requires a separate record of real answers. Explore the GEO & AI Search learning path to plan that research.